Meme Monday: 2023 was *so* coquette
In conclusion to the year, random objects tied up in pretty bows took over the internet
It’s time for a special edition of the newsletter where I highlight a trending meme. If you’re new, you can subscribe here and follow me on X or Threads. Views are my own. Merry Christmas, happy holidays, and have a great new year!
What is the meme?
The “girlification” of irrelevant objects or odd places by tying a bow to them, hence branding them “coquette.”
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Who is in the meme?
Anything and anyone the internet pleases.
When did the meme pop up?
I noticed it over a week ago.
Where is the meme?
I’ve seen it on TikTok, Twitter, Instagram, and Facebook.
Why is the meme?
The Cut wrote a great article about what built up to this meme in 2023.
“Girlhood was prettily packaged up, all tied up in a bow, and sold to us,” Isabel Cristo writes. “Maybe the compulsion to ‘girlify’ something in order to anoint it as worthy will go away. Maybe, in 2024, we might be able to find some joy and lightness in growing up as well. Maybe we don’t need to put a bow on everything.”